Inappropriate stakeholder communication often generates risks or even dangers to the organizations which are not aware of the importance of a proper flow of information to/from its publics. “Rosia Montana Gold Corporation”, a Canada-based company specialized in gold extraction, has initiated since 1996 a project to extract gold from the perimeter Rosia Montana (Western Carpathians, county of Alba, Romania). Although the technical documentation has been submitted back in 2004 to the authorities to be endorsed and approved, the approval is still pending due to a great amount of negative public perceptions often turned to hostile behaviors. In order to diminish this hostility, the company has started a huge communication campaign founded on factuality in its attempt to extract gold in Romania. However, the results are still unsatisfactory, even if the amount of negative perceptions has been lowered in a certain measure. In our paper we would like to analyze, based on the Situational Crisis Communication Theory (SCCT) and quantitative analysis methods, several influences produced by the organizational communication done so far over the organization itself, as well as over stakeholders such as the local community in Rosia Montana, public institutions, and non-governmental organizations.

中文翻译：

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黄金信誉想要黄金生产商。Rosia Montana Gold Corporation案

不适当的利益相关者沟通通常会给那些不了解往来于公众的信息的重要性的组织带来风险，甚至是危险。加拿大的一家专门从事金矿开采的公司“ Rosia Montana Gold Corporation”从1996年开始启动一个从Rosia Montana周边地区（罗马尼亚喀尔巴阡山脉西部，罗马尼亚）开采黄金的项目。尽管技术文档已于2004年提交给主管部门批准和批准，但由于公众对敌对行为的负面看法很多，因此批准仍在等待中。为了减少这种敌对情绪，该公司已开始了一项基于事实的大规模宣传活动，以期在罗马尼亚开采黄金。但是结果仍然不尽人意，即使在某种程度上降低了负面看法的数量。在本文中，我们希望基于情境危机沟通理论（SCCT）和定量分析方法，分析迄今为止由组织沟通对组织本身以及利益相关方（如当地社区）产生的几种影响。 Rosia Montana，公共机构和非政府组织。