Public relations in Libya is very much a new phenomenon, even compared with other Arab countries, although there are PR practices growing in tandem with some large local businesses and organisations. Based on the assumption that PR continues to play a vital role in communities and businesses, it is important to reconsider and evaluate its practices regularly, especially in terms of teaching and skills (including its curriculum). This study explores the quality of the educational PR curriculum, training and taught courses in Libyan universities by focusing on the perceptions of Libyan PR’s academic professionals and senior PR students, covering roughly more than a quarter-century of teaching at undergraduate and postgraduate levels. It examines how university PR students are taught, what strategies and modules are applied and how professionals and students evaluate the PR curriculum and their practical advantages. Based on a survey (N=367) and interview (N=15) approach, the overall findings revealed that the PR curriculum needed to be updated and that PR should be recognised as a practical, not a theoretical, subject and should have its own union helping to provide more training programmes in an updated setting.

中文翻译：

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利比亚公关参与者对利比亚学习公关的看法和动机

利比亚的公共关系是一个新现象，即使与其他阿拉伯国家相比也是如此，尽管公关活动与一些大型本地企业和组织齐头并进。基于PR在社区和企业中继续扮演着至关重要的角色的假设，重要的是要定期重新考虑和评估其实践，尤其是在教学和技能（包括其课程）方面。这项研究通过关注利比亚公关专业人士和高级公关学生的看法，探讨了利比亚大学教育性公关课程，培训课程和教学课程的质量，涵盖了大约25年以上的本科和研究生教学水平。它研究了大学公共关系系学生的教学方式，应用了哪些策略和模块，专业人士和学生如何评估PR课程及其实际优势。根据调查（N = 367）和访谈（N = 15）的方法，总体调查结果表明，公关课程需要更新，公关应该被认为是实用的，而不是理论的，应该有自己的特色。工会帮助在更新的环境中提供更多的培训计划。