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The influence of corporate global mindset on international franchising
RAUSP Management Journal Pub Date : 2019-09-28 , DOI: 10.1108/rausp-08-2018-0069
Renata Fernandes Galhanone , Thelma Valeria Rocha , Eduardo Eugênio Spers , Fabiano Rodrigues

This paper aims to investigate the influence of corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by the global mindset in the internationalization process of franchisors from an emerging country by answering the following question: Which is the impact of global mindset on the level of internationalization?,A survey of 104 companies was conducted with franchise managers to compare Brazilian (domestic-only and internationalized) franchisors and foreign franchisors who operate in Brazil. The data collected were analyzed through descriptive statistics, ANOVA and regression analysis.,Results showed that the firm’s experience in international markets (measured by the number of years operating in foreign countries) has a positive relation to corporate global mindset. Developing a stronger corporate global mindset should help Brazilian franchises to grow internationally. The findings indicate that Brazilian franchisors fall behind their foreign counterparts in terms of international experience, which affects the skills, knowledge, disposition and organizational structure needed to be successful outside their home market.,Franchisors who decide to internationalize should carefully consider the need for developing a global mindset, especially in terms of investing in communication technologies, adequate human resources and an organizational structure to support international operations.,This research contributes to the international franchising literature by exploring the role of global mindset in the context of franchises from an emerging market. Using a multidimensional concept of corporate global mindset, comprising global orientation, global knowledge and global skills, this study adds another aspect of international franchising beyond institutional and economic explanations.

中文翻译:

企业全球化思维对国际特许经营的影响

本文旨在探讨企业全球化思维和国际经验对巴西特许人国际化进程的影响。目的是通过回答以下问题来研究全球化思维在新兴国家特许人国际化进程中的作用:全球化思维对国际化水平的影响是什么?,对104家公司进行了调查特许经营经理比较巴西(仅限国内和国际化)特许经营商和在巴西经营的外国特许经营商。收集的数据通过描述性统计、方差分析和回归分析进行分析。结果表明,公司在国际市场的经验(以在国外经营的年数来衡量)与企业的全球思维方式呈正相关。培养更强大的企业全球思维应该有助于巴西特许经营权在国际上发展。调查结果表明,巴西特许人在国际经验方面落后于外国同行,这影响了在本国市场之外取得成功所需的技能、知识、性格和组织结构。决定国际化的特许人应仔细考虑发展的必要性。全球思维,特别是在投资通信技术、充足的人力资源和支持国际业务的组织结构方面。本研究通过探索全球思维在新兴市场特许经营背景下的作用,为国际特许经营文献做出贡献。本研究使用企业全球思维的多维概念,包括全球导向、全球知识和全球技能,增加了超越制度和经济解释的国际特许经营的另一个方面。
更新日期:2019-09-28
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