Abstract Background: Nowadays the emphasis on social components in the general mainstream of innovation activity is one of the strongest grounds for the successful functioning and development of enterprises. In several countries, social innovation activity is becoming a product of business in general, with associated expectations regarding profit. Objectives: The goal of the article is to develop a toolkit for the evaluation of the influence of the macro-environment on the social innovation activity (SIA) of enterprises. Method: The methodology includes elements of theoretical and empirical research with the implementation of methods such as a literature review, all types of analysis, and methods of aggregation and integration. Questionnaires were used as a means of data collection. Results: The general methodological framework of diagnostics of the SIA macro-environment is distinguished. Based on a theoretical analysis of the SIA ecosystem and the experience of operating enterprises, the main factors of SIA macro-environment are determined. The general integrated index and its five-level interpretational model are proposed as a measure for the evaluation of the SIA macro-environment. Conclusion: The results presented provide data necessary for the argumentation of SIA strategy and tactics, as well as investment policy in this sphere.

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宏观环境对企业社会创新活动影响的评价

摘要背景：如今，在创新活动的一般主流中强调社会成分是企业成功运作和发展的最有力依据之一。在一些国家，社会创新活动已逐渐成为企业的产品，并且具有与利润相关的期望。目标：本文的目的是开发一个工具包，用于评估宏观环境对企业的社会创新活动（SIA）的影响。方法：方法论包括理论和实证研究的要素，以及方法的实施，例如文献综述，所有类型的分析以及聚合和整合的方法。问卷被用作数据收集的手段。结果：区分了SIA宏环境诊断的一般方法框架。通过对SIA生态系统的理论分析和运营企业的经验，确定了SIA宏观环境的主要因素。提出了综合指数及其五级解释模型，作为评价SIA宏观环境的一种措施。结论：提出的结果为论证新加坡航空的战略和策略以及该领域的投资政策提供了必要的数据。提出了综合综合指数及其五级解释模型，作为评价SIA宏观环境的一种措施。结论：提出的结果为论证新加坡航空的战略和策略以及该领域的投资政策提供了必要的数据。提出了综合综合指数及其五级解释模型，作为评价SIA宏观环境的一种措施。结论：提出的结果为论证新加坡航空的战略和策略以及该领域的投资政策提供了必要的数据。