Abstract Purpose: The main purpose of the study was to assess the opinion of online consumers about the possibility of making custom apparel using 3D body scanning technology in an online environment and to investigate the shopping experience of consumers who purchase in the online apparel market. In order to be able to propose solutions to improve the online shopping experience, we also investigated aspects influencing non-purchasing in an online environment. Methods: An online questionnaire on shopping experience, influences on the purchase, and the process of online apparel shopping using advanced technology was prepared and distributed via several online channels to the consumers who purchase apparel online. The questionnaire was completed by 76 respondents from different European countries, the United States and Australia. In order to analyze individual aspects influencing non-purchasing in an online environment, an exploratory factor analysis was performed. Results: The factor analysis revealed that the two broad dimensions of reasons why consumers have never bought any ready-to-wear apparel online despite browsing are a misperception of product integrity and time-consuming searching. The results show that the proposed solutions to improve the online apparel experience, such as making custom apparel using advanced technologies, have a positive impact on the decision of the consumers to purchase on the online apparel market. It turned out that a high proportion of potential consumers are willing to share their body dimensions through 3D body scanning technology in order to improve the fit of the apparel. Conclusion: According to the results, we expect that the advanced 3D body scanning technology would provide substantial progress regarding fit, visualization, and manufacturing of custom-made apparel when purchasing in online stores.

中文翻译：

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在线环境中影响非购买行为的各个方面以及消费者购买定制服装的意愿分析

摘要目的：该研究的主要目的是评估在线消费者对在在线环境中使用3D人体扫描技术制作定制服装的可能性的看法，并调查在在线服装市场上购买的消费者的购物体验。为了能够提出解决方案以改善在线购物体验，我们还研究了影响在线环境中非购买的方面。方法：准备一份关于购物体验，对购买的影响以及使用先进技术进行在线服装购物的过程的在线问卷，并通过若干在线渠道将其分发给在线购买服装的消费者。问卷由来自欧洲不同国家，美国和澳大利亚的76名受访者填写。为了分析在线环境中影响非购买的各个方面，进行了探索性因素分析。结果：因素分析显示，尽管浏览但消费者从未在网上购买任何成衣，其原因有两个大方面，那就是对产品完整性和费时的搜索的误解。结果表明，所提出的改善在线服装体验的解决方案，例如使用先进技术制作定制服装，对消费者在在线服装市场上的购买决定产生积极影响。事实证明，很大一部分潜在消费者愿意通过3D人体扫描技术共享自己的身体尺寸，以改善服装的合身性。结论：根据结果，