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From Decoding a Graph to Processing a Multimodal Message
Nordicom Review Pub Date : 2020-02-18 , DOI: 10.2478/nor-2020-0004
Martin Engebretsen 1
Affiliation  

Abstract Data visualisation – in the forms of graphs, charts, and maps – represents a text type growing in prevalence and impact in many cultural domains; education, journalism, business, PR, and more. Research on data visualisation reception is scarce, particularly that related to interactive and dynamic forms of data visualisation in digital media. Taking an approach inspired by grounded theory, in this article I investigate the ways in which young students interact with data visualisations found in digital news media. Combining observations from reading sessions with ten in-depth interviews, I investigate how the informants read, interpreted, and responded emotionally to data visualisations including visual metaphors, interactivity, and animation.

中文翻译:

从解码图形到处理多模式消息

摘要数据可视化(以图形,图表和地图的形式)代表了一种文本类型,在许多文化领域中的流行和影响不断增长。教育,新闻,商业,公关等。数据可视化接收的研究很少,特别是与数字媒体中数据可视化的交互和动态形式有关的研究。本文采用受扎实理论启发的方法,在本文中,我研究了青年学生与数字新闻媒体中的数据可视化进行交互的方式。通过将阅读会议的观察结果与十次深度访谈相结合,我研究了线人如何对数据可视化(包括视觉隐喻,交互性和动画)进行情感的阅读,解释和反应。
更新日期:2020-02-18
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