Abstract In the development communication equation, whether more theoretical, empirical and analytical attention is given to ‘development’ or to ‘communication’ makes a difference: where the emphasis is on development, it is at the expense of communication. Since communication and media arguably play an increasingly pervasive role in the everyday life of citizens and in the politics, economies and governance of most societies, the characteristics and role of specific forms of applied communication strategies in the context of the neoliberal project merit critical scrutiny. Given a complex global scenario, what can a political economy approach bring into an agenda for the future of development communication as a field of study, a practice and an institutional project? This article outlines ways in which a focus on political economy dimensions may contribute to understanding the obstacles and limits to a transformative practice of international development communication.

中文翻译：

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走向发展中的传播政治经济学？

摘要在发展传播方程中，无论是在理论上，在经验上还是在分析上更多地关注“发展”还是“传播”，都会有所不同：在强调发展的情况下，它是以传播为代价的。由于可以说传播和媒体在公民的日常生活以及大多数社会的政治，经济和治理中起着越来越普遍的作用，因此在新自由主义项目的背景下，特定形式的应用传播策略的特征和作用值得严格审查。在复杂的全球形势下，政治经济学方法可以将什么作为未来研究领域的发展议程纳入议程，实践和机构项目？本文概述了关注政治经济学层面的方式可能有助于理解国际发展传播的变革性实践的障碍和局限性。