Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

社交媒体在企业的数字化转型中扮演着重要的角色。这项研究提供了企业对企业（B2B）公司使用社交媒体的全面分析。当前的研究集中在社交媒体的多个方面，例如社交媒体的效果，社交媒体工具，社交媒体使用，采用社交媒体使用及其障碍，社交媒体策略以及衡量使用社交媒体的有效性。通过分析，进行权重分析并讨论现有社交媒体研究的主要发现，这项研究为B2B上下文中的社交媒体相关文献提供了有价值的综合。这项研究的结果可以用作学者和从业人员社交媒体的信息框架。