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Has the GDPR hype affected users’ reaction to cookie disclaimers?
Journal of Cybersecurity Pub Date : 2020-12-24 , DOI: 10.1093/cybsec/tyaa022
Oksana Kulyk 1 , Nina Gerber 2 , Annika Hilt 3 , Melanie Volkamer 3
Affiliation  

For many years, cookies have been widely used by websites, storing information about users’ behaviour. While enabling additional functionality and potentially improving user experience, cookies can be a threat to users’ privacy, especially cookies used by third parties for data analysis. Websites providers are legally required to inform users about cookie use by displaying a so-called cookie disclaimer. We conducted a survey study in 2017 to investigate how users perceive this disclaimer and whether it affects their actual behaviour. We found that while most participants had negative feelings towards the disclaimer, the disclaimer text had no significant effect on their decision to leave the website. Since the extensive media coverage of data protection issues that accompanied the EU General Data Protection Regulation (GDPR) entry into force in May 2018 may have sensitized users to privacy protection, we conducted a follow-up study in December 2018. Our results suggest that users did not change their attitude towards cookie use in favour of privacy protection, but got even more accustomed to the use of cookies, also by third parties. Moreover, many users seem to have misconceptions regarding cookie use. We discuss the implications of our results for the users’ right to make an informed decision about their privacy.


中文翻译:

GDPR的炒作是否影响了用户对Cookie免责声明的反应?

多年来,cookie已被网站广泛使用,用于存储有关用户行为的信息。在启用附加功能并可能改善用户体验的同时,cookie可能会威胁到用户的隐私,尤其是第三方用于数据分析的cookie。法律要求网站提供商通过显示所谓的cookie免责声明来告知用户有关cookie的使用。我们于2017年进行了一项调查研究,以调查用户如何看待此免责声明以及是否影响其实际行为。我们发现,尽管大多数参与者对免责声明持负面态度,但免责声明文本对他们离开网站的决定没有重大影响。由于伴随着欧盟一般数据保护条例(GDPR)于2018年5月生效的数据保护问题的广泛媒体报道可能使用户对隐私保护敏感,因此我们于2018年12月进行了后续研究。我们的结果表明,用户并没有改变他们对Cookie的使用态度,而是为了保护隐私,而是更加习惯了第三方使用Cookie。而且,许多用户似乎对cookie的使用有误解。我们讨论了结果对用户有权做出有关其隐私的知情决定的权利的含义。但是第三方也越来越习惯使用Cookie。而且,许多用户似乎对cookie的使用有误解。我们讨论了结果对用户有权做出有关其隐私的知情决定的权利的含义。但是第三方也越来越习惯使用Cookie。而且,许多用户似乎对cookie的使用有误解。我们讨论了结果对用户有权做出有关其隐私的知情决定的权利的含义。
更新日期:2021-02-02
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