ABSTRACT

An increasing number of people have been aware of the significance of agricultural sustainability. While the current agricultural product supply chain transformation into a green agricultural product supply chain (GAPSC) needs financial support and more consumers’ recognition. Against COVID-19 and the income gap between rural areas and urban areas, this paper designed a financing system for GAPSC with agricultural product suppliers as financiers and urban residents as investors. Furthermore, both the bank and network crowdfunding financing platforms connect the agricultural product suppliers and urban residents in this financing system. This research built an evolutionary game model based on the relationship between agricultural product suppliers and urban residents in the financing system. With evolutionary game theory and Matlab software, the financing game model was analysed. The researchers found that the ESS in the financing game between agricultural product suppliers and urban residents can be promoted through decreasing the cost of GAPSC and enhancing the operation ability of GAPSC. The researchers also recommend that the demand for green agriculture products be stimulated to develop GAPSC.

摘要

越来越多的人已经意识到农业可持续性的重要性。而当前农产品供应链向绿色农产品供应链（GAPSC）的转型需要资金支持和更多消费者的认可。针对COVID-19和城乡收入差距，本文设计了以农产品供应商为融资方、城市居民为投资方的GAPSC融资体系。此外，银行和网络众筹融资平台都在这个融资体系中连接了农产品供应商和城市居民。本研究基于金融体系中农产品供应商与城市居民的关系构建了演化博弈模型。借助进化博弈论和 Matlab 软件，分析了融资博弈模型。研究人员发现，通过降低 GAPSC 的成本，提高 GAPSC 的运营能力，可以促进农产品供应商与城市居民之间的融资博弈中的 ESS。研究人员还建议刺激对绿色农产品的需求，发展 GAPSC。