ABSTRACT Today’s academic staff and students are faced with increasing challenges including respective delivery and development of essential subject-specific content, research and diverse transferable skills for future employment. To meet these needs, we piloted an academic and Media Relations delivery partnership focussing on developing science communication skills to our undergraduate medical science students. This case study reports that the introduction of a science media workshop, combined with a short 250-word, low-stakes, summative press release coursework, proved to be an efficient and effective approach. The assessment required reading and understanding ‘unknown’ primary research findings and submission via the University Media Relations template for ‘real-world’ needs. Co-developed grading criteria allowed for rapid marking and feedback, and the academic-Media Relations marks correlated closely. Student feedback indicated that this authentic exercise was valued, being ‘different’ and ‘enjoyable’ for introducing key skills for research critique whilst also highlighting science media as a vocational route.

中文翻译：

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新闻发布课程对本科生的好处

摘要当今的教职员工和学生面临着日益严峻的挑战，包括分别提供和发展必不可少的学科特定内容，研究以及未来就业所需的各种可转让技能。为了满足这些需求，我们试行了学术和媒体关系交付合作伙伴关系，专注于为本科医学生培养科学交流技能。该案例研究报告说，引入科学媒体研讨会，结合简短的250字，低风险，总结性的新闻发布课程，是一种有效的方法。评估需要阅读和理解“未知”的主要研究结果，并通过大学媒体关系模板针对“现实世界”的需求进行提交。共同制定的评分标准可实现快速标记和反馈，与学术媒体关系标志密切相关。学生的反馈表明，这种真实的练习非常有价值，因为它引入了研究评论的关键技能，同时又强调了科学媒体作为职业路线的重要性，因而“与众不同”和“令人愉悦”。