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Echoes and shadows: Situating social licenses to operate within the six R’s of public relations
Public Relations Review ( IF 4.636 ) Pub Date : 2021-01-29 , DOI: 10.1016/j.pubrev.2021.102015
Charles Marsh

An examination of studies within public relations, evolutionary biology, and social licenses to operate shows such licenses to be interwoven throughout a public relations process that begins with research and reflection and moves through reciprocity, reputation, and relationships toward resource acquisition.



中文翻译:

回声与阴影:在公共关系的六个R范围内经营社会牌照

对公共关系,进化生物学和社会经营许可进行的研究研究表明,这种许可在整个公共关系过程中相互交织,该过程从研究和反思开始,直至互惠,声誉和关系发展到资源获取。

更新日期:2021-01-29
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