Competition in the tourism industry has intensified over the years and the process of searching for information when choosing a tourist destination has become more important. The most valuable information we have is what we remember: the memorable tourist experience (MTE). This study explores this concept by proposing a model that includes antecedents, such as destination image and tourist engagement, as well as consequences of the tourist experience, such as satisfaction, revisit intention and recommendation intention for the tourist destination. For this analysis, a self-administered online survey was conducted with clients of a Spanish hotel chain, resulting in a sample of 328 valid returned questionnaires. To carry out the analysis a structural equation model was developed. The results underline the importance of memory in the creation of memorable tourist experiences. Academic and management implications are proposed to complete the paper.

多年来，旅游业竞争日益激烈，选择旅游目的地时搜索信息的过程变得越来越重要。我们拥有的最有价值的信息是我们所记住的：难忘的游客体验（MTE）。这项研究通过提出一个模型来探索这一概念，该模型包括先例，例如目的地形象和游客参与度，以及游客体验的后果，例如对目的地的满意程度，重访意向和推荐意向。为了进行此分析，我们对一家西班牙酒店连锁店的客户进行了自我管理的在线调查，得出了328份有效的返回调查表样本。为了进行分析，开发了结构方程模型。结果强调了记忆在创造难忘的游客体验中的重要性。提出了学术和管理方面的建议以完成本文。