ABSTRACT

In the digital age, many people are concerned about how Public Service Media (PSM) will be able to fulfill their remits and promote “cultural citizenship” through sports journalism. Delivering diverse content should be a cornerstone of PSM in their myriad platforms: they should not only concentrate on mainstream disciplines but also give exposure to underrepresented sports, leagues, and individuals, and organizations including female athletes and athletes with disabilities. This article employs a content analysis to explore sports agenda diversity on Twitter in four European PSM: RTVE (Spain), FranceTV (France), RAI (Italy), and RTÉ (Ireland). The examination of more than 7000 tweets over a 3-month period reveals that the long-standing inequalities with regard to sports diversity, gender and disability are reinforced, rather than counteracted, in the current landscape. In short, social media platforms seem to perpetuate a fairly restricted and routinized agenda. Going forward, PSM should take advantage of the potential of social media to promote a diverse and multi-faceted menu that ultimately contributes to enhance “cultural citizenship.”

摘要

在数字时代，许多人担心公共服务媒体（PSM）如何通过体育新闻业实现自己的职责并促进“文化公民”。交付多样化的内容应该是PSM在其众多平台上的基石：它们不仅应专注于主流学科，而且还应暴露于代表性不足的体育，联赛和个人以及包括女运动员和残障运动员在内的组织。本文采用内容分析的方法在Twitter上探讨了四个欧洲PSM的体育议程多样性：RTVE（西班牙），FranceTV（法国），RAI（意大利）和RTÉ（爱尔兰）。在3个月的时间内对7000条以上的推文进行的检查显示，长期以来在体育多样性，性别和残疾方面的不平等现象得到了加强，而不是被抵消，在目前的情况下。简而言之，社交媒体平台似乎使相当有限且常规化的议程永存。展望未来，PSM应该利用社交媒体的潜力来促进多样化和多方面的菜单，最终有助于增强“文化公民”。