This paper aims to analyse cruise tourists' sustainable behaviour and their level of satisfaction at destinations. A semi-structured questionnaire was administered to a sample of 1180 cruise tourists at one major port of call in the Mediterranean region. This allowed us to group cruise tourists into clusters, according to their characteristics, and analyse all the elements of two alternate types of behaviour. One group answered the questionnaire just after living the experience in the destination city; a second group, that already lived the experience in the same city, answered the same survey online. We also identified the aspects that most influence the global level of satisfaction, using ordered logit models.

The findings, although drawn from only one destination, may be useful for practitioners and policy makers by allowing them to pinpoint and understand specific determinants of the socio-economic effects of cruise tourism on a destination, by taking into account the role of sustainable services. This study explores aspects overlooked by other studies by adopting a research model that goes beyond the traditional approach that has tended to focus on cruise tourists' satisfaction based on traditional services and facilities.

本文旨在分析邮轮游客的可持续行为及其对目的地的满意度。对地中海地区一个主要停靠港的 1180 名邮轮游客进行了半结构化问卷调查。这使我们能够根据游轮游客的特征将其分组，并分析两种不同行为类型的所有要素。一组在目的地城市体验完后就回答了问卷；第二组，已经在同一个城市体验过，在线回答了同样的调查。我们还使用有序的 Logit 模型确定了对全球满意度影响最大的方面。

调查结果虽然仅来自一个目的地，但可能对从业者和政策制定者有用，因为他们可以通过考虑可持续服务的作用，查明和理解邮轮旅游对目的地的社会经济影响的具体决定因素。本研究通过采用超越传统方法的研究模型来探索其他研究所忽视的方面，传统方法往往侧重于基于传统服务和设施的邮轮游客满意度。