The increase of environmental problems due to the tourist activity has given rise to conservation of environment in destinations. In this sense, regional, national, and international regulatory provisions have proliferated during the last years. This article analyses the perception in the society about this kind of distinguishing signs, for the specific case of protected natural areas. Since local population participates in the appropriate development of protected areas, the knowledge and the communication of protection’s forms are necessary to achieve the purpose for which they were created. This article uses a structural equation model to know the relationship between implication of local population, knowledge and perception of forms to protect natural areas, and the influence on the support of actions related with these forms of protection. This article represents a sustainable innovation with the aim of getting recommendations about the use of distinguishing signs by tourist authorities, to achieve a good knowledge and communication of these signs, and an optimal management of destinations. The main result is that the perception of the effects produced by figures of protection influences on the support of actions related with these figures; in this way, the more positive perception is, the higher the support is.

由于旅游活动而引起的环境问题的增加导致目的地环境保护。从这个意义上讲，在最近几年中，区域，国家和国际法规的规定激增。本文针对自然保护区的具体情况，分析了社会对这种区别标志的看法。由于当地居民参与了保护区的适当开发，因此，保护​​形式的知识和交流对于实现其创建目的是必要的。本文使用结构方程模型来了解当地人口的涵义，对自然保护区形式的认知和认知之间的关系，以及对与这些保护形式有关的行动的支持产生的影响。本文代表了一项可持续的创新，目的是获得有关旅游当局使用区分标志的建议，以实现对这些标志的深入了解和交流，以及对目的地的最佳管理。主要结果是，对保护数字产生的影响的认识会影响与这些数字有关的行动的支持；这样，越是积极的看法，支持就越高。主要结果是，对保护数字产生的影响的认识会影响与这些数字有关的行动的支持；这样，越是积极的看法，支持就越高。主要结果是，对保护数字产生的影响的认识会影响与这些数字有关的行动的支持；这样，越是积极的看法，支持就越高。