A popular meme that spread in spring 2020 during Netflix’s promotion of Tiger King: Murder, Mayhem, and Madness features the titular monarch Joe Exotic with his bleach-blonde mullet in a colorful, sequin, tiger-print shirt hugging a beautiful complacent tiger (see Figure 1). The caption, “If a Lisa Frank notebook was a person,” links the eccentric, rural, white male zookeeper to the playful, juvenile, psychedelic brand known for 1990s-era school supplies. (This link was strengthened by Lisa Frank herself when she posted the branded drawing of Joe Exotic to her Instagram with the caption “If you can’t laugh at yourself, then what’s the point!”) While the meme successfully generates intrigue for Tiger King, it also trivializes the rageful, violently abusive white male protagonist at its center, setting a silly, fun, and almost parodic affective frame for the series. The tension of taking pleasure in spectacle, even when the display is spectacular rage or violence is emblematic of the racialized affective swamp of early 21st-century American visual culture that features polished Trump rallies alongside shaky amateur or bodycam footage of black protest and violence against black people. This piece examines that contradiction within the gaudiest of the pandemic lockdown hits.

中文翻译：

---

虎王的白怨模因化和味iso的正常化

2020年春季，在Netflix推广《老虎王：谋杀，混乱和疯狂》期间传播了一个流行的模因，这位名义上的君主Joe Exotic穿着漂白白鱼，身着彩色亮片老虎印花衬衫，拥抱着一只美丽的自满老虎（请参阅图1）。标题“如果一个Lisa Frank笔记本是人的话”，将这个偏僻的农村白人男性动物园管理员与这个以1990年代时代的学校用品闻名的俏皮，少年，迷幻的品牌联系在一起。（此链接是由丽莎·弗兰克自己加强，当她贴乔的品牌拉异国她的Instagram的文字说明：“如果你不能在自己笑，那么还有什么意义！”）虽然米姆成功地生成阴谋虎王，它也淡化了中心那位残暴，暴力虐待的白人男性主角，为该系列设定了一个愚蠢，有趣且几乎是滑稽的情感框架。即使在展览中展示出壮观的愤怒或暴力时，也要在眼镜中尽情享受，这是21世纪早期美国视觉文化种族化情感沼泽的象征，该文化特征是优美的特朗普集会以及黑人抗议者和反对黑人暴力的摇摇欲坠的业余或录像带人。本篇文章考察了大流行封锁事件中最诡异的矛盾。