ABSTRACT: Ecolabels are increasingly being used to notify consumers that the labeled product imposes minimal harm to the environment or other natural resources. A growing number of studies have signaled that consumers respond to these labels, which can promote environmentally friendly production of consumable goods and incentivize growers to produce sustainably sourced goods. Shellfish are noticeably absent among these labeled products, but they are arguably the most sustainable source of animal protein. Additionally, while in the water, oysters and other shellfish provide numerous ecosystem services that improve environmental quality. We argue that shellfish aquaculture is uniquely positioned to take advantage of ecolabeling to improve public perception and steer consumers towards a highly sustainable source of animal protein. However, we also argue more research is needed to better understand how ecosystem services vary among different production modes of oyster aquaculture to ensure products are correctly labeled and inspire consumer confidence.

中文翻译：

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生态标签可以改善公众对贝类水产养殖的认识并提高养殖场的利润

摘要：生态标签正越来越多地用于通知消费者，该标签产品对环境或其他自然资源的危害最小。越来越多的研究表明，消费者对这些标签有所反应，这可以促进环境友好型消费品的生产，并激励种植者生产可持续来源的商品。这些标记产品中明显没有贝类，但可以说它们是最可持续的动物蛋白来源。另外，在水中时，牡蛎和其他贝类提供了许多改善环境质量的生态系统服务。我们认为贝类水产养殖的独特位置是利用生态标签来改善公众的认知度，并引导消费者转向高度可持续的动物蛋白来源。然而，