This study uses Google Trends data to analyze the impact of the main events in the Tour de France 2019 on cyclists’ online popularity in 12 countries and at a global scale. A fixed effects panel model revealed a strong own-country preference. While online popularity increased with the duration of the Tour, race incidents strongly influenced online popularity. Besides the yellow jersey, winning a stage was more important than wearing the green, white or polka dot jersey for most regions. Still, on a global scale, young cyclists’ online popularity benefited more from wearing the white jersey than from winning a Tour stage.

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将Google趋势的搜索流行度指标应用于专业自行车运动

这项研究使用Google趋势数据分析了环法自行车赛2019年主要事件对全球12个国家/地区的自行车手在线受欢迎程度的影响。固定效果小组模型显示了强烈的本国偏好。随着巡回赛的持续进行，在线受欢迎程度有所提高，但种族事故严重影响了在线受欢迎程度。在大多数地区，除了黄色球衣外，赢得舞台比穿着绿色，白色或波尔卡圆点球衣更为重要。尽管如此，在全球范围内，年轻骑自行车者的在线受欢迎程度比起赢得环法自行车赛，更受益于穿白色球衣。