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Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq
The Journal of Consumer Affairs ( IF 2.603 ) Pub Date : 2021-01-25 , DOI: 10.1111/joca.12350
Bayad Jamal Ali 1
Affiliation  

This study aims to investigate the impact of Turkish–Kurdish political relations on Kurdish consumers' behavior toward Turkish products. The following variables were included as predictors: consumer animosity, boycott participation, boycott motivation, and product judgment. An online survey was conducted to collect the data; it attracted 1,100 participants. Seven hypotheses were tested using descriptive statistics, correlation coefficients, and structural equation modeling. The study findings show that consumer animosity has a significant impact on boycott participation, motivation, and product judgment. Purchase readiness is significantly affected by product judgment and boycott participation. Purchase aversion is significantly impacted by boycott participation and boycott motivation. This study gives insight into a conflict that has not been previously covered; to the best of our knowledge, it is the first to examine the consumers' perspective on the on the Turkish–Kurdish conflict.

中文翻译:

伊拉克库尔德消费者的敌意、抵制参与、抵制动机和产品判断对购买准备或厌恶的影响

本研究旨在调查土耳其-库尔德政治关系对库尔德消费者对土耳其产品行为的影响。包括以下变量作为预测变量:消费者仇恨、抵制参与、抵制动机和产品判断。进行了一项在线调查以收集数据;它吸引了1,100名参与者。使用描述性统计、相关系数和结构方程模型测试了七个假设。研究结果表明,消费者的敌意对抵制参与、动机和产品判断有显着影响。购买准备受产品判断和抵制参与的显着影响。购买厌恶受抵制参与和抵制动机的显着影响。这项研究深入了解了以前未涉及的冲突;据我们所知,这是第一个检查消费者对土耳其-库尔德冲突的看法。
更新日期:2021-01-25
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