The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.

科技和社会变革的融合正在塑造新闻业的未来。在传统媒体的激烈竞争中，非洲的土著语言媒体要在生存中挣扎求生，无处不在且迅速入侵的数字化转型既带来机遇，也带来潜在威胁。本文采用定性方法，研究了向非洲土著语言报纸的未来向数字媒体转变的含义，并在技术决定论和替代媒体理论框架内确定了其可持续性的机会。分析表明，资金不足，客源减少以及来自传统和社交媒体的竞争是土著报纸面临的主要因素。