Journal of Travel & Tourism Marketing ( IF 8.178 ) Pub Date : 2021-01-24 , DOI: 10.1080/10548408.2021.1875106 Agnieszka Chwialkowska 1
ABSTRACT
The purpose of this research is to identify cultural values underpinning eco-friendly tourism choices. Based on grounded theory study of tourists’ perceptions of their relationship with nature gathered through in-depth interviews, we extend our understanding of why people make eco-friendly choices when traveling and explain contradictory findings regarding the role of moral obligation vs. personal gain in driving eco-friendly tourism behaviors. We show that the gap between environmental concerns and eco-friendly tourism behaviors does not exist across all cultural contexts. We suggest how to tailor intervention strategies encouraging eco-friendly choices in tourism, based on the tourist’s cultural background.
中文翻译:
金钱和地位或清醒的良心和洁净的空气-我们是否应根据游客的文化背景改变营销干预措施?
摘要
这项研究的目的是确定支撑生态友好型旅游选择的文化价值观。基于通过深入访谈收集的有关游客对与大自然关系的感知的扎实理论研究,我们扩展了对人们为何在旅行时做出生态友好选择的理解,并解释了道德义务与个人利益之间的矛盾发现。推动环保旅游行为。我们表明,在所有文化背景下,环境关注与生态友好型旅游行为之间的差距并不存在。我们建议根据旅游者的文化背景,如何制定干预策略,鼓励在旅游业中选择生态友好型选择。