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Window on the weather: a case study in multi-platform visual communication design, with a relationship to Design Thinking
Visual Communication ( IF 1.790 ) Pub Date : 2021-01-24 , DOI: 10.1177/1470357220948547
Iain Macdonald 1
Affiliation  

In February 2018, after three years of design and development work, the British Broadcasting Corporation (BBC) Weather launched its redesigned service across multiple platforms. The project involved new ways of cross-disciplinary communication design working across broadcast and digital services. This research examines these innovations and considers the transcorporeality of our relationship with weather forecasting.

BBC Weather developed an iconography in the mid-1970s that has been integral to its brand identity and which has survived the changes in television graphics technology from magnetised acrylic symbols to digital systems. Satellite imagery, advanced computer weather modelling, mobile interaction, and weather on the move in realtime, have become integral to presenting different layers of visual sophistication and information that require translation and editing to communicate the weather across multiple platforms and formats.

An ethnographic study of the leading participants in the design project mapped out the creative process and highlighted reflexive points where design practice was modified and adapted by the interdisciplinarity of the team. Their approach to design anthropology and service design approaches are revealed in the context of Design Thinking, and how the domestication of digital services is linked to a relationship to the weather for a UK and Irish audience.



中文翻译:

天气之窗:多平台视觉传达设计中的案例研究,与设计思维有关

经过三年的设计和开发工作,2018年2月,英国广播公司(BBC)Weather在多个平台上推出了重新设计的服务。该项目涉及跨广播和数字服务的跨学科通信设计的新方法。这项研究检查了这些创新,并考虑了我们与天气预报之间关系的超自然性。

英国广播公司天气局(BBC Weather)在1970年代中期开发了肖像画,这是其品牌形象不可或缺的一部分,并且在电视图形技术从磁化的丙烯酸符号到数字系统的变化中幸存下来。卫星图像,高级计算机天气建模,移动交互以及实时移动天气已成为呈现不同层次的视觉复杂度和信息所必需的,而这些复杂程度和信息需要翻译和编辑以跨多种平台和格式传达天气。

对设计项目主要参与者的人种志研究表明了创作过程,并突出了反思点,在这些点上,团队的跨学科性对设计实践进行了修改和调整。他们在设计思维的背景下揭示了他们的设计人类学方法和服务设计方法,以及数字服务的驯化如何与英国和爱尔兰受众与天气的关系联系在一起。

更新日期:2021-01-25
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