With widespread use of digital media, public figures and ordinary people easily become involved in scandals. Social media leaks and mobs illustrate how digital media figure into scandals in the context of everyday politics. The occurrence of scandals on digital media prompts questions on emerging dynamics and potentials of digital communication. Using case studies from the Philippines, this study identifies and examines digital media affordances and how they enable mediated scandals. Findings indicate that digital media facilitate the process and intensify the impact of scandals, particularly the effects of public condemnation. However, under certain conditions, digital media enable parties to counter allegations and mobilise support. The article reflects on the possibilities and potency of digital media in everyday politics of reputation.

随着数字媒体的广泛使用，公众人物和普通百姓很容易卷入丑闻。社交媒体的泄漏和暴民说明了数字媒体如何在日常政治环境中陷入丑闻。数字媒体上的丑闻事件引发了人们对数字通信新兴动力和潜力的质疑。本研究使用菲律宾的案例研究，确定并检查了数字媒体提供的服务，以及它们如何促成传媒丑闻。调查结果表明，数字媒体促进了这一进程并加剧了丑闻的影响，特别是公众谴责的影响。但是，在某些情况下，数字媒体使当事方可以反驳指控并动员支持。本文反映了数字媒体在日常声誉政治中的可能性和潜力。