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Degrowth or Not Degrowth: The Importance of Message Frames for Characterizing the New Economy
Ecological Economics ( IF 7 ) Pub Date : 2021-01-23 , DOI: 10.1016/j.ecolecon.2021.106952
Maria Fernanda Tomaselli , Robert Kozak , Robert Gifford , Stephen R.J. Sheppard

Moving to a post-growth economic paradigm requires research to identify compelling ways to more effectively communicate the key ideas of this transition to the public. This study uses framing theory to examine the effects of four message frames about transitioning to an economic paradigm not centered on economic growth. The four message frames were: environmental gain, environmental loss, well-being gain and well-being loss. The environmental loss frame generated more negative emotions, while the well-being gain frame produced more agreement with the message and more positive emotional reactions. While this study did not find evidence that the frames influenced participant's attitudes, it did confirm that the messages elicited frame-consistent thoughts, pointing to the importance of being strategic and deliberate in the frames selected for communicating post-growth ideas to the public. This study also examined initial reactions towards different economic terms that are increasingly being used to describe this transition. We found that the green economy was perceived as favourably as economic growth, indicating public support towards macroeconomic models that embed sustainability objectives. The appeal of terms like sustainable degrowth were more nuanced and mixed than what is usually suggested in academic debates.



中文翻译:

消亡还是不消退:表征新经济的信息框架的重要性

转向增长后的经济范式需要进行研究,以找到令人信服的方式,以更有效地向公众传达这一转变的关键思想。这项研究使用框架理论来检验关于过渡到不以经济增长为中心的经济范式的四个信息框架的影响。四个信息框架是:环境收益,环境损失,福祉收益和福祉损失。环境损失框架产生更多的负面情绪,而幸福获得框架产生与信息更多的一致和更积极的情绪反应。尽管这项研究没有发现证据表明框架影响了参与者的态度,但确实确认了这些信息引发了框架一致的想法,指出在为向公众传达成长后的想法而选择的框架中进行战略性和深思熟虑的重要性。这项研究还研究了对不同经济术语的初步反应,这些术语越来越多地用于描述这种转变。我们发现绿色经济被视为经济增长的有利因素,表明公众对嵌入可持续性目标的宏观经济模型的支持。与学术辩论中通常所建议的相比,诸如可持续发展的术语之类的吸引力更加细微和混杂。

更新日期:2021-01-24
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