This article explores several propaganda campaigns aimed at British civilians during 1917. Through examples from campaigns for War Savings, Food Economy and National Service, it argues that propaganda in this crisis year was as much about identifying small, tangible, contributions that individuals could make to the war effort as about more sensational accounts of enemy wrongdoing. Propagandists targeted all sections of society, offering children and some women new status through war work, promoting attractive working conditions for others, and reminding the wealthy of the social responsibilities that their greater economic freedom carried in wartime. The article suggests that the consensual, voluntarist approaches promoted during 1917 remained an important precursor to possible forms of compulsion.

本文探讨了1917年针对英国平民的几次宣传运动。通过针对战争储蓄，食品经济和国民服务运动的例子，文章认为，在这一危机年的宣传就在于确定个人可以为之做出的微小的，切实的贡献。战争的努力，更多是关于敌人不法行为的耸人听闻的报道。宣传家瞄准了社会的各个阶层，通过战争工作为儿童和一些妇女提供了新的地位，为其他人创造了诱人的工作条件，并提醒富人他们在战时享有更大的经济自由所承担的社会责任。该文章认为，1917年期间提倡的自愿自愿方法仍然是可能强迫形式的重要先驱。