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Rhetorical shadows: The conceptual representation of incongruent shadows
Spatial Cognition & Computation ( IF 1.533 ) Pub Date : 2018-02-16 , DOI: 10.1080/13875868.2017.1298113
Joost Schilperoord 1 , Lisanne van Weelden 2
Affiliation  

ABSTRACT

This article addresses the topic of conceptual representation of shadows. We analyze several examples of contemporary imagery, taken from advertising and cartooning, to shed light on the way shadow depictions are used as rhetorical devices. Instead of being inserted as a natural phenomenon, rhetorical shadows invite the construction of meaning, and instead of being a mere natural companion of their casters, they reveal things about their casters. Three so-called “shadow incongruity types” are distinguished: (1) shadows revealing the “true nature” of their caster or the “hidden contents” of the caster’s mind; (2) shadows marking some transition their caster is involved in; and (3) shadows suggesting a certain quality attached to one of a shadow’s main ingredients (casting object, light source or surface). For each of these types of rhetorical shadows, we demonstrate that the way they convey meaning basically follows the principles of perceiving and understanding natural shadows.



中文翻译:

修辞阴影:不一致阴影的概念表示

摘要

本文介绍了阴影的概念表示的主题。我们分析了广告和漫画中的一些当代图像示例,以阐明阴影描写用作修辞手法的方式。修辞阴影不是作为自然现象插入,而是邀请意义的建构,而不是仅仅作为其脚轮的自然伴侣,而是揭示有关脚轮的事物。区分了三种所谓的“阴影不一致类型”:(1)阴影揭示了施法者的“真实本性”或施法者思想的“隐藏内容”;(2)阴影标志着他们的施法者所参与的过渡;(3)暗影暗示着暗影的主要成分之一(铸件,光源或表面)具有一定的品质。

更新日期:2018-02-16
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