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Risk perception, media exposure, and visitor’s behavior responses to Florida Red Tide
Journal of Travel & Tourism Marketing ( IF 8.178 ) Pub Date : 2020-06-30 , DOI: 10.1080/10548408.2020.1783426
Ignatius Cahyanto 1 , Bingjie Liu-Lastres 2
Affiliation  

ABSTRACT

Florida’s Red Tide outbreak, a major environmental disturbance in 2018, not only garnered nationwide attention but also affected both in-state and out-of-state visitors. Guided by the Social Amplification of Risk Framework (SARF), this study examined the relationships between media exposure, risk perception, and visitors’ behavioral responses. Data were gathered from two surveys in late 2018. The findings validate the practicality of applying SARF to the current context. This study also found that both perceived consequences and access to the community are significant predictors of visitor behavior. This study further discussed how to market destinations during turbulent times.



中文翻译:

佛罗里达红潮的风险感知,媒体曝光和访客的行为响应

摘要

佛罗里达州的赤潮爆发是2018年的重大环境骚扰,不仅引起了全国范围的关注,而且还影响了州内和州外游客。在风险社会放大框架(SARF)的指导下,本研究检查了媒体暴露,风险感知和访客行为反应之间的关系。数据来自于2018年底的两次调查。这些发现证实了将SARF应用于当前情况的可行性。这项研究还发现,感知到的后果和进入社区的机会都是访客行为的重要预测指标。这项研究进一步讨论了在动荡时期如何营销目的地。

更新日期:2020-06-30
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