ABSTRACT

This study explores the concept of responsible photographic representation of tourism destinations, using a visual content analysis methodology, of images of Sri Lanka presented by tour operators from both Sri Lanka and the United Kingdom. The findings show that images projected by small-scale tour operators are more responsible than large-scale tour operators are from both of these countries. The results of this study suggest that visually communicating the authenticity of the destination and the unique experience tourists can have paramount in developing a unique destination image.

中文翻译：

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“脏照片” –对旅游目的地的负责任的摄影表示

摘要

这项研究使用视觉内容分析方法探索了斯里兰卡和英国的旅行社呈现的斯里兰卡图像的负责任的旅游目的地照片表示概念。调查结果表明，与来自这两个国家的大型旅行社相比，小型旅行社投影的图像更具责任感。这项研究的结果表明，在视觉上传达目的地的真实性和游客的独特体验对于开发独特的目的地形象至关重要。