Digital discourse in scholarly and scientific communication has lately become a main object of study in discourse analysis, linguistics and associated fields. The increasing demands placed on scientists to disseminate and gain visibility for their research and on institutions to account for expenditure on research and innovation, in combination with a myriad of technical affordances, are enhancing the appearance of diverse digital practices, as a way to respond to an ever-changing and increasingly-demanding world. Within this context, the present study explores European Horizon 2020 websites dealing with research projects on energy as generic instances of current digital scientific practices. A special focus is placed on the use of evaluative language in their homepages and about pages in the understanding that evaluative language mirrors the values promoted in scientific research nowadays. In the webpages under analysis the main values promoted are the ones which are attached to two recurrent terms: project and energy. The study also shows the role that evaluative language plays in the construction of argument as discourse organiser. Moreover, the study reveals that, as textual instances, homepages and about pages do not differ much from offline genres, as they do not seem to fully exploit the technical affordances that the digital mode offers. However, they also seem to be subjected to a certain degree of recontextualization. In all, we might point at continuity rather than change in these generic instances.

学术和科学传播中的数字话语近来已成为话语分析，语言学及相关领域研究的主要对象。科学家对传播和获得研究的知名度以及对机构负责研究和创新支出的机构的需求日益增加，再加上无数的技术支持，正在增强各种数字实践的出现，以此作为对付这种现象的一种方法。瞬息万变的世界。在此背景下，本研究探索了欧洲地平线2020网站，这些网站处理的能源研究项目是当前数字科学实践的通用实例。特别重视在他们的主页中使用评估语言，以及在理解评估语言能够反映当今科学研究所倡导的价值的页面上。在所分析的网页中，所推广的主要价值是与两个经常出现的术语相关的价值：项目和能源。该研究还表明，评价性语言在作为话语组织者的论点建构中发挥了作用。此外，研究表明，作为文本实例，主页和关于页面与脱机类型差别不大，因为它们似乎并未充分利用数字模式提供的技术能力。但是，它们似乎也经历了一定程度的重新关联。总之，在这些通用实例中，我们可能会指向连续性而不是进行更改。