The number of interactive fitness technologies, applications and networks which have gamified and biomedicalized real-world activities such as cycling have increased significantly over recent years (e.g., Endomondo, Fitocracy, Runtastic, Map My Ride, Nike+ Running and Zwift). Given the rising popularity of these Online Social Fitness Networks (OSFNs), it is important to understand their motivational affordances and the discursive communities of practice which they facilitate. Framing Strava as a case in point, the current article adopts a content analysis approach to data drawn from 162 registered cyclists on Strava to explore the motivational affordances and discursive practices dominant within the Strava OSFN. The perceived motivational affordances of the technology are shown to reflect a coherent Strava discourse relating to self-tracking, data, community and dependency.

近年来，将骑自行车等现实世界活动进行了赌博和生物医学化的交互式健身技术，应用程序和网络的数量已大大增加（例如Endomondo，Fitocracy，Runtastic，Map My Ride，Nike + Running和Zwift）。鉴于这些在线社交健身网络（OSFN）的日益普及，重要的是要了解他们的激励能力和他们促进的话语实践社区。以Strava为例，本文采用了一种内容分析方法，对来自162位Strava注册自行车手的数据进行了研究，以探索Strava OSFN中占主导地位的激励能力和话语实践。该技术的感知激励能力显示出反映了与自我跟踪，数据，