Abstract

Aims

Overdoselifesavers.org was created as part of a larger Australian research project investigating impediments to take-home naloxone uptake. The aim of the project was to create a resource to enhance public and professional understandings of take-home naloxone and to counter stigmatising misconceptions about overdose. This article presents the findings of a mixed-method evaluation of Overdoselifesavers.org that assesses its success in achieving these goals.

Methods

Following an established approach, three data sources were analysed: (1) the reach of the website (website analytics); (2) website audience response (evaluation survey); and (3) other indicators of use and impact (including social media referrals and organisational links).

Findings

In the 10-week evaluation period, Overdoselifesavers.org had 1769 unique visitors. Responses to the survey praised the website as a means of challenging stereotypes and supporting take-home naloxone uptake. Twenty-two organisations had linked to the website and 324 social media referrals were recorded.

Conclusions

These data indicate that Overdoselifesavers.org has begun connecting with audiences and enhancing knowledge about and support for take-home naloxone. Continually building engagement and use of the website outside the alcohol and other drug sector warrants ongoing attention. Further research on developing suitable evaluation methods for novel initiatives such as research-based public websites is needed.

中文翻译：

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Overdoselifesavers.org：对公共信息网站的混合方法评估，该信息网站介绍了过量服用和使用带回家的纳洛酮挽救生命的经历

摘要

目的

Overdoselifesavers.org是作为一个较大的澳大利亚研究项目的一部分而创建的，该项目研究了带回家纳洛酮摄入的障碍。该项目的目的是创造一种资源，以增强公众和专业人士对带回家的纳洛酮的了解，并消除对用药过量的误解。本文介绍了Overdoselifesaversavers.org的混合方法评估的结果，该评估评估了其在实现这些目标方面的成功。

方法

按照既定方法，分析了三个数据源：（1）网站的访问范围（网站分析）；（2）网站受众的反应（评价调查）；（3）其他使用和影响指标（包括社交媒体推荐和组织链接）。

发现

在10周的评估期内，Overdoselifesaversavers.org拥有1769个唯一身份访问者。对调查的回应称赞该网站是挑战刻板印象和支持带回家纳洛酮摄取的一种手段。22个组织已链接到该网站，并记录了324个社交媒体推荐。

结论

这些数据表明Overdoselifesavers.org已经开始与受众建立联系，并增强了对带回家纳洛酮的了解和支持。不断在酒精和其他毒品领域之外建立和使用该网站值得不断关注。需要进一步研究为诸如基于研究的公共网站之类的新举措开发合适的评估方法。