ABSTRACT

This commentary explores gender representation in marketing’s academic journals. We explore three key areas a) the gender composition of editorial boards, b) special issue celebrations and c) awards. We highlight how in 2020, 68% of editorial board positions are held by male colleagues, and consider the consequences of this both in terms of providing role models for female academics – ‘it’s hard to be what you can’t see’ (Wright Edelman, M. [2015]. Child watch® column: It’s hard to be what you can’t see. https://www.childrensdefense.org/child-watch-columns/health/2015/its-hard-to-be-what-you-cant-see/) – but also in there being less opportunities for women to avail of key indicators of esteem utilised in promotions processes. We argue for an intersectional approach to addressing injustice and inequalities within our academy. We propose a programme for change – revolving around decision-making, quotas, awards, and celebrations – for the gatekeepers in our field to consider.

摘要

这篇评论探讨了市场营销学术期刊中的性别代表性。我们探讨了三个关键领域：a）编辑委员会的性别组成，b）特刊庆祝和c）奖项。我们着重指出，到2020年，编委中68％的职位是由男性同事担任的，并从为女性学者提供榜样的角度考虑这两者的后果-“很难成为看不见的人”（赖特·埃德尔曼，M. [2015]。儿童观察®专栏：很难成为您看不到的东西。https://www.childrensdefense.org/child-watch-columns/health/2015/its-hard-to-be -您不能看到/）–而且妇女获得晋升过程中使用的重要自尊指标的机会也越来越少。我们主张采用交叉方法来解决学院内的不公正和不平等现象。