This study attempts to understand how Corporate Social Responsibility (CSR) positively influences the quality of business relationship in the business-to-business market. The purpose of this article is to suggest the CSR model in the B2B context. First, this study discerns two dimensions of firms' CSR activities based on the previous studies in B2B area - Business CSR and Altruistic CSR. Furthermore, we tried to investigate the CSR activities affecting the result of the development of business relationships (economic and non-economic factors) and customer trust as a relationship performance in the B2B market. Managerial implications and limitation of the study were also discussed.

本研究试图了解企业社会责任（CSR）如何积极影响企业对企业市场中业务关系的质量。本文的目的是建议B2B环境下的CSR模型。首先，本研究基于先前在B2B领域的研究来识别企业CSR活动的两个维度-商业CSR和利他CSR。此外，我们试图调查影响企业关系（经济和非经济因素）和客户信任度（作为B2B市场中的关系绩效）发展结果的CSR活动。还讨论了研究的管理意义和局限性。