ABSTRACT

Using critical technocultural discourse analysis with attention to netnography and the insights of visual rhetoric, this study evaluates the online productions of 4 hijabi (veiled) French Muslim fashion influencers: Zozoliina, Lady Zorro, Salima Aliani, and the Barchamammas. We assess whether the increasing visibility of French hijabi fashion bloggers like these is changing attitudes about the integration of Muslims in France. The media construction of French Muslim identity and its resulting Islamophobia have created an ‘imaginary Islam’ steeped in negativism and racialised stigma, according to some scholars, to which our surveyed influencers respond, manipulating Orientalist tropes to foster ambiguities about religion, sexuality, and race. In drawing attention to dynamic, consumption-based intersections of modest fashion marketing, ‘erasure,’ and processes of meaning-making, we argue that hijabi French Muslim fashion bloggers are increasingly positioning themselves as ‘cyberarbiters’ of social transformation and shifting attitudes about the intersections of Islam, the body, and female sexuality.

摘要

本研究使用对民族志和视觉修辞学的关注进行批判性的技术文化话语分析，评估了4种面纱（面纱）法国穆斯林时尚影响者的在线作品：Zozoliina，Lady Zorro，Salima Aliani和Barchamammas。我们评估法国盖头的知名度是否在提高诸如此类的时尚博主正在改变人们对法国穆斯林融合的态度。一些学者认为，法国穆斯林身份的媒体建构及其导致的仇视伊斯兰情绪，造就了一种“假想的伊斯兰”，充满了否定主义和种族歧视。 。在提请人们注意流行的，适度的时尚营销，“擦除”和意义形成过程的动态，基于消费的交集时，我们认为，hijabi法国穆斯林时尚博客作者越来越多地将自己定位为社会转型的“ cyberarbiters”，并转变了对时尚的态度。伊斯兰教，身体和女性性行为的交集。