Preferences for pink and blue were tested in children aged 4–11 years in three small-scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture (ds − 0.31–0.23), in contrast to a female preference for pink in the global city (d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls.

中文翻译：

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颜色偏好中性别差异的文化成分

在三个小规模社会的 4-11 岁儿童中测试了对粉红色和蓝色的偏好：秘鲁亚马逊地区的希皮博村、瓦努阿图塔纳岛高地的卡斯托姆村和刚果共和国北部的巴亚卡觅食者；并与来自澳大利亚全球城市的儿童进行比较（总N  = 232）。在不受全球文化影响的三个社会中的任何一个中，都没有发现对粉红色的偏好存在性别差异（d s - 0.31-0.23），而在全球城市中女性对粉红色的偏好（d  = 1.24）。结果表明，女性和粉红色的配对是一种文化现象，并不是由女孩对粉红色的基本偏好驱动的。