Survey data quality suffers when respondents have difficulty completing complex tasks in questionnaires. Cognitive load theory informed the development of strategies for educators to reduce the cognitive load of learning tasks. We investigate whether these cognitive load reduction strategies can be used in questionnaire design to reduce task difficulty and, in so doing, improve survey data quality. We find that this is not the case and conclude that some of the traditional survey answer formats, such as grid questions, which have been criticized in the past lead to equally good data and do not frustrate respondents more than alternative formats.

中文翻译：

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问卷设计中的认知减负策略

当受访者难以完成问卷中的复杂任务时，调查数据质量会受到影响。认知负荷理论为教育者制定减少学习任务的认知负荷的策略提供了信息。我们调查了这些认知减负策略是否可用于问卷设计中以减少任务难度，并以此提高调查数据的质量。我们发现情况并非如此，并得出结论，过去曾受到批评的某些传统调查回答格式（例如网格问题）导致同样好的数据，并且不会比其他格式更使受访者感到沮丧。