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Experiential gifts as meaningful moments and memories: Their influence on nostalgia, and relive intention
Psychology and Marketing ( IF 5.507 ) Pub Date : 2021-01-19 , DOI: 10.1002/mar.21455
Rogelio Puente‐Díaz 1 , Judith Cavazos‐Arroyo 2
Affiliation  

We tested the influence of experiential versus material gifts on nostalgia through their influence on perceptions of meaningful moments and memories and examined one consequence of nostalgia: relive intentions. Participants from Study 1 were randomly assigned to recall and write about an experiential or a material gift they received and completed a measure of nostalgia, perceptions of meaningful moments, and relive intentions. Results showed that meaningful moments mediated the relationship between experiential gifts and nostalgia. Nostalgia was positively related to reliving intentions. Study 2 was an identical replication. Results showed a significant mediation of meaningful moments on the relationship between experiential gifts and nostalgia. Nostalgia was positively related to reliving intentions. We conducted an additional replication with older participants in Study 3. Results showed the same mediation of meaningful moments on the relationship between experiential gifts and nostalgia. In Study 4, participants were randomly assigned to recall and write about a gift that represented a meaningful or an ordinary moment and completed the same measures as Study 2. Results showed a positive influence of recalling a gift that represented a meaningful moment on nostalgia. To our knowledge, this is one of the first studies to examine nostalgia in the gift exchange.

中文翻译:

体验性礼物是有意义的时刻和回忆:它们对怀旧的影响和重现意图

我们通过体验礼物和物质礼物对有意义的时刻和记忆的感知来测试体验礼物和物质礼物对怀旧的影响,并研究了怀旧的一种后果:重温意图。研究1的参与者被随机分配回想并写下他们收到的体验或物质礼物,并完成了一定程度的怀旧感,有意义的时刻的感知和重现意图。结果表明,有意义的时刻介导了体验天赋与怀旧之间的关系。怀旧与恢复意愿成正比。研究2是相同的复制。结果表明,有意义的时刻在体验天赋和怀旧之间的关系上具有重要的中介作用。怀旧与恢复意愿成正比。我们在研究3中与年长的参与者进行了另一次重复。结果显示,有意义的时刻在体验性礼物和怀旧之间的关系上具有相同的中介作用。在研究4中,参与者被随机分配来回忆并写出代表有意义或平凡时刻的礼物,并完成与研究2相同的测量。结果表明,回忆起代表有意义时刻的礼物对怀旧的积极影响。据我们所知,这是最早研究礼物交换中的怀旧情况的研究之一。随机分配参与者回忆并写出代表有意义或平凡时刻的礼物,并完成与研究2相同的措施。结果表明,回忆起代表有意义时刻的礼物对怀旧的积极影响。据我们所知,这是最早研究礼物交换中的怀旧情况的研究之一。随机分配参与者回忆并写出代表有意义或平凡时刻的礼物,并完成与研究2相同的措施。结果表明,回忆起代表有意义时刻的礼物对怀旧的积极影响。据我们所知,这是最早研究礼物交换中的怀旧情况的研究之一。
更新日期:2021-02-08
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