This article examines the rhetorical structure of Donald Trump's Twitter communications during the 2016 presidential campaign. The analysis identifies several recurring frames and themes and traces how these elements intersect with one another to build a narrative that depicts a world overrun with dire threats and institutional failures, providing a symbolic context for outlandish rhetoric, self-praise, and espousal of far-reaching punitive policies portrayed as necessary to protect idealized morality and social order. Findings suggest new ways to assess the content of Trump's frequent tweets while also considering what the success of his “gonzo” story may reveal about modern political communication and the media ecosystem.

中文翻译：

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高谈阔论的艺术：分析唐纳德特朗普的推文作为奇闻趣事讲故事

本文研究了唐纳德特朗普在 2016 年总统竞选期间的 Twitter 通信的修辞结构。该分析确定了几个反复出现的框架和主题，并追踪这些元素如何相互交叉以构建一个描述一个充满可怕威胁和制度失败的世界的叙事，为古怪的言辞、自我赞美和支持远达成被描述为保护理想道德和社会秩序所必需的惩罚性政策。调查结果提出了评估特朗普频繁推文内容的新方法，同时还考虑了他的“奇闻趣事”故事的成功可能揭示的现代政治传播和媒体生态系统。