This study investigates the insufficiently researched issue of individuals who have not visited a destination recommending it to others via traditional word-of-mouth (tWOM) and electronic WOM on social networking sites (sWOM). Leisure constraints (lack of interest, time, companion, and money) are analyzed as possible predictors of WOM recommendations. Partial least squares analysis on data from 355 individuals who have never visited London (196 and 159 under tWOM and sWOM scenarios, respectively) shows leisure constraints exhibit restraining (with lack of interest contributing negatively to sWOM recommendations) and enabling (with lack of time contributing positively to tWOM recommendations) potential as recommendation motivators.

这项研究调查了尚未访问目的地的个人，他们没有进行过充分研究，他们没有通过传统的口碑（tWOM）和社交网站上的电子WOM向其他人推荐该目的地。休闲约束（缺乏兴趣，时间，陪伴者和金钱）被分析为WOM建议的可能预测指标。对来自355位从未去过伦敦的人的数据进行的局部最小二乘分析（分别在tWOM和sWOM情景下分别为196和159）显示，休闲约束表现出约束力（缺乏兴趣对sWOM建议产生负面影响）和使能（缺乏时间贡献）对tWOM的建议有积极的影响）有可能成为建议的推动者。