Journal of International Marketing ( IF 4.976 ) Pub Date : 2021-01-19 , DOI: 10.1177/1069031x20988260 James M. Crick , Dave Crick
Although coopetition (simultaneous cooperation and competition) is likely to enhance financial performance if effectively managed, earlier investigations have overlooked the complexities of this relationship. Most notably, understanding the impact of moderating factors can help unpack the complexity of the association between coopetition and performance. Therefore, grounded in resource-based theory and the relational view, this current study focuses on the quadratic relationship between coopetition and financial performance under different degrees of export intensity and an export geographical scope. Using survey responses from 101 wine producers in New Zealand, the empirical results showed that coopetition has a non-linear (inverted U-shaped) relationship with financial performance. Furthermore, export intensity and an export geographical scope positively moderate this quadratic association. As such, for under-resourced firms with overseas market potential, decision-makers should consider the merits of combining the benefits of coopetition with those from an internationalized business model. This can help them to navigate these potentially paradoxical forces, assuming they engage with trustworthy and complementary rivals in coopetition partnerships.
中文翻译:
内容:竞合结构的国际化:不同程度的出口强度和出口地域范围对财务绩效的二次效应
如果有效管理,竞合(同时进行的合作与竞争)可能会提高财务绩效,但早期的调查却忽略了这种关系的复杂性。最值得注意的是,了解调节因素的影响有助于解开竞合与绩效之间联系的复杂性。因此,本研究基于资源基础理论和关系观,着眼于在不同程度的出口强度和出口地理范围下竞合与财务绩效之间的二次关系。根据来自新西兰101家葡萄酒生产商的调查结果,实证结果表明,竞争与财务绩效之间存在非线性(倒U形)关系。此外,出口强度和出口地理范围积极地缓和了这种二次联系。因此,对于资源匮乏,具有海外市场潜力的公司,决策者应考虑将竞合的好处与国际化商业模式的收益相结合的优点。假设他们与合作竞争伙伴关系中的可信赖且互补的竞争对手接触,这可以帮助他们克服这些潜在的悖论力量。