We investigated factors that facilitate and constrain value co-creation in organization-sponsored online communities. We drew on sociomateriality and analyzed 28,000 online posts and 26 interviews from two Indonesian online communities. Results revealed new facilitators and constraints, including transparency, participatory leadership, content quality, social hierarchy, sense of community, flexibility, and privacy. All facilitators and constraints were associated with four actors: individual participants, organization, technology, and sociality. Findings showed that any factor could act as a constraint or a facilitator depending on the community, individual perceptions, and other circumstances, and that a dynamic tension exists between facilitators and constraints in online communities.

我们调查了在组织赞助的在线社区中促进和限制价值共创的因素。我们借鉴了社会重要性，并分析了来自两个印尼在线社区的28,000个在线帖子和26次采访。结果揭示了新的促进因素和约束条件，包括透明度，参与式领导，内容质量，社会等级，社区意识，灵活性和隐私性。所有促进者和制约因素都与四个参与者相关：个体参与者，组织，技术和社会性。研究结果表明，取决于社区，个人看法和其他情况，任何因素都可以充当约束或促进者，并且在线社区中的促进者和约束之间存在动态紧张关系。