In this article, I explore how neoliberal economic discourses and techniques have profoundly influenced the way that music education in early childhood has developed in recent years in the UK. I focus on two dominant models of practice that have been shaped by market thinking; the private music session (the ‘branded product’) and short term, stand-alone projects funded by charitable organisations (the ‘funded project’). The prevalence of these two models has resulted in highly fragmented and unequal provision accompanied by narrow conceptions of music in early childhood that give rise to impoverished practice. While I base my discussion on the early childhood sector in the UK, this discussion can nevertheless warn music educators beyond this one sector and one location of the negative consequences of abandoning music education to market forces.

中文翻译：

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品牌产品与资助项目：经济理性对幼儿音乐教育实践与教学法的影响

在本文中，我探讨了新自由主义经济话语和技术如何深刻影响了近年来英国儿童早期音乐教育的发展方式。我专注于由市场思维塑造的两种主要实践模式；私人音乐会议（“品牌产品”）和由慈善组织资助的短期独立项目（“受资助项目”）。这两种模式的盛行导致了高度分散和不平等的供给，伴随着幼儿时期对音乐的狭隘观念，导致了贫困的实践。虽然我的讨论基于英国的幼儿教育领域，但这个讨论仍然可以警告这一领域和一个地区之外的音乐教育者将音乐教育放弃给市场力量的负面后果。