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MULTISIDED PLATFORMS AND MARKETS: A SURVEY OF THE THEORETICAL LITERATURE
Journal of Economic Surveys ( IF 4.142 ) Pub Date : 2021-01-15 , DOI: 10.1111/joes.12409
Juan Manuel Sanchez‐Cartas 1 , Gonzalo León 1
Affiliation  

Platforms are everywhere. The rise of Uber, Netflix, and Facebook has attracted a lot of attention to this business model. However, despite its relevance and presence in the digital economy, the definition of platforms, their main characteristics, the intuitions about how they set prices, solve coordination issues, or choose their ownership structure seem to be scattered in many papers. This review attempts to organize the last two decades of research on multisided platforms around three essential elements of platforms: price structure, network effects, and control rights. We highlight which definitions are used in the literature, how they are related to the defining characteristics of platforms, and what research has been made on those characteristics. We pay special attention to the research done on pricing, coordination problems, and ownership structure. We conclude by reviewing the theoretical evidence around monopolization and competition policy in multisided markets.

中文翻译:

多种平台和市场:理论文献综述

平台无处不在。Uber,Netflix和Facebook的兴起吸引了很多人关注这种商业模式。但是,尽管平台在数字经济中具有相关性和存在性,但平台的定义,平台的主要特征,如何定价,解决协调问题或选择所有权结构的直觉似乎散布在许多论文中。这篇综述试图围绕平台的三个基本要素来组织对多平台的最后二十年的研究:价格结构,网络效应和控制权。我们重点介绍文献中使用了哪些定义,它们与平台的定义特征如何相关,以及对这些特征进行了哪些研究。我们特别关注有关定价,协调问题,和所有权结构。最后,我们回顾有关多边市场中垄断和竞争政策的理论证据。
更新日期:2021-03-23
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