Considerable research suggests narrative persuasion’s attitudinal and behavioral effects in health and environmental contexts. Whether the format of narrative presentation influences these effects, however, remains unclear. We use an online experiment (N = 2,225), comparing text and video conditions, to evaluate how exposure to narrative influences transportation, emotions, and risk-benefit perceptions and, in turn, how such perceptions affect attitudes and behavioral intentions toward sustainable aquaculture. Consistent with prior research, the text condition was more transporting than the video. Further, a serial mediation model shows transportation as leading to lower risk perception, higher benefit perception, and higher aquaculture support.

大量研究表明，叙事说服在健康和环境环境中的态度和行为影响。但是，叙事表达的形式是否会影响这些效果尚不清楚。我们使用在线实验（N = 2,225）比较文本和视频条件，评估暴露于叙事方式如何影响运输，情感和风险收益感知，进而评估这种感知如何影响对可持续水产养殖的态度和行为意图。与先前的研究一致，文本条件比视频更具传输性。此外，串行调解模型显示运输导致较低的风险感知，较高的利益感知和较高的水产养殖支持。