Abstract

Themes direct the symbolic consumption of tourism. Most tourism research argues for symbolic association to represent cognitive meaning-making. Responding to the call for an affective turn in tourism studies, we argue for symbolic consumption of themes to be both affective and cognitive through the concept of ‘feeling’. We draw from our five-year long (2014–2019) ethnomethodological study of a gastronomic themed trail and explore opulence as a feeling. We find affective symbols of opulence, including sensory engagements, materialities and discourses. They demonstrate opulence to be an affective and cognitive amalgamation that comprises feelings of exclusivity, eliteness, indulgence and enrichment. Opulence is embodied, felt, as well as knowingly conformed to, through the entanglement of meanings and affects, and as understood through the theoretical discourses on affective dimensions of symbolic consumption in tourism. Managerially, the marketing of gastronomic trails is understood as a luxurious pursuit.

摘要

主题指导旅游的象征性消费。大多数旅游研究都主张用符号关联来代表认知意义的形成。响应旅游研究中情感转向的呼吁，我们主张通过“感觉”的概念对主题的象征性消费既是情感的又是认知的。我们从我们长达五年（2014-2019）的美食主题小径的民族方法学研究中汲取灵感，探索富裕作为一种感觉。我们发现富裕的情感象征，包括感官参与、物质性和话语。他们证明富裕是一种情感和认知的融合，包括排他性、精英、放纵和丰富的感觉。富裕是通过意义和情感的纠缠而体现、感受和有意遵从的，并通过关于旅游中象征性消费的情感维度的理论论述来理解。在管理上，美食小径的营销被理解为一种奢侈的追求。