The purpose of this study is to investigate the tourism sector of Uttarakhand, the Northern Himalayan State of India, and offer prospective strategies for developing sustainable tourism business in the region. Besides in-depth interviews of the associated stakeholders, SWOT and QSPM analyses were performed to investigate the sector and to determine appropriate strategies. The study's findings reveal that the prevailing incongruous practices of tourism, unplanned developmental activities in the sector, and massive inflow of visitors in Uttarakhand are not compatible with the region's fragile ecology and the sustainability of the tourism business. Nevertheless, if the policymakers operate within the identified strategies, then Uttarakhand tourism's prevailing incongruous practices and massive inflow of visitors can transform into a sustainable business and developmental prospects.

这项研究的目的是调查印度北部喜马拉雅州北阿坎德邦的旅游业，并为发展该地区的可持续旅游业提供前瞻性策略。除了对相关利益相关者进行深入访谈外，还进行了SWOT和QSPM分析，以调查该行业并确定适当的策略。该研究的发现表明，旅游业普遍存在的不协调行为，该行业的计划外开发活动以及北阿坎德邦的大量游客涌入与该地区脆弱的生态环境和旅游业的可持续性不符。不过，如果政策制定者在确定的策略内运作，那么北阿坎德邦旅游