Despite the benefits of Internet pharmacies, the adoption rate is still low. However, few studies have focused on the non-adopters’ intention of innovation adoption. Thus, this study aims to investigate the influential factors underlying non-adopters’ intention of using Internet pharmacies. Based on technology acceptance model, this study further integrated trustworthiness and perceived risk. It was found that perceived usefulness and trustworthiness significantly affected non-adopters’ intention. Meanwhile, perceived ease of use positively impacted perceived usefulness and trustworthiness, while perceived risk negatively affected trustworthiness. The moderating effects of consumer traits were also examined. Implications are discussed at the end of the paper.

尽管互联网药店有很多好处，但采用率仍然很低。但是，很少有研究关注非采用者采用创新的意图。因此，本研究旨在调查非采用者使用互联网药店的意图的影响因素。基于技术接受模型，本研究进一步整合了可信度和感知风险。结果发现，感知的有用性和可信赖性显着影响了非采用者的意图。同时，感知的易用性正面影响感知的有用性和可信赖性，而感知的风险负面影响可信度。还研究了消费者特征的调节作用。本文的末尾讨论了含义。