With an economic impact of EUR 291 billion, Germany is the number‐one European country in terms of tourism revenue. German wine regions have a long history of production, but the value of these regions as tourism destinations has only recently received recognition. In the last few years, wine tourism has gained increasing importance and is believed to result in sustainable development by creating jobs while at the same time preserving a region's heritage. The aim of this paper is to estimate the economic impact of tourism in German wine regions in order to help stakeholders make the right policy and investment decisions. Therefore, a modified multiplier model was developed that allows for the economic impact of wine tourism to be assessed. By collecting 4,448 questionnaires in all 13 German wine regions, travelers provided information about their travel behavior, expenditures, and socio‐demographic characteristics. After conducting segmentation, the economic impact of tourism as well as wine tourism was estimated for each of the wine regions. The results show that tourism in German wine regions has an economic impact of EUR 26.4 billion, providing 384,878 people with their primary income. Due to higher expenditures, wine tourists show a disproportionately high economic impact of EUR 5.0 billion, which makes this niche market generate income for 71,846 people. The right investments in this lucrative market could help balance regional economic disparities and achieve sustainable tourism development in the country.

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估算旅游业对德国葡萄酒产区的经济影响

德国的旅游业收入为2910亿欧元，位居欧洲第一。德国葡萄酒产区具有悠久的生产历史，但这些产区作为旅游胜地的价值直到最近才得到认可。在过去的几年中，葡萄酒旅游业变得越来越重要，人们认为通过创造就业机会同时保持该地区的遗产，可以实现可持续发展。本文旨在评估旅游业对德国葡萄酒产区的经济影响，以帮助利益相关者制定正确的政策和投资决策。因此，开发了一种改进的乘数模型，可以评估葡萄酒旅游业的经济影响。通过在德国所有13个葡萄酒产区收集4448份问卷，旅行者提供了有关其旅行行为，支出和社会人口统计学特征的信息。在进行细分之后，估计了每个葡萄酒产区的旅游业和葡萄酒旅游业的经济影响。结果表明，德国葡萄酒产区的旅游业产生了264亿欧元的经济影响，为384,878人提供了基本收入。由于支出增加，葡萄酒游客对经济产生的影响尤其是高达50亿欧元，这使这个利基市场为71,846人创造了收入。在这个利润丰厚的市场中进行适当的投资可以帮助平衡地区经济差异并实现该国的可持续旅游业发展。估计每个葡萄酒产区的旅游业和葡萄酒旅游业的经济影响。结果表明，德国葡萄酒产区的旅游业产生了264亿欧元的经济影响，为384,878人提供了基本收入。由于支出增加，葡萄酒游客对经济产生的影响尤其是高达50亿欧元，这使这个利基市场为71,846人创造了收入。在这个利润丰厚的市场中进行适当的投资可以帮助平衡地区经济差异并实现该国的可持续旅游业发展。估计每个葡萄酒产区的旅游业和葡萄酒旅游业的经济影响。结果表明，德国葡萄酒产区的旅游业产生了264亿欧元的经济影响，为384,878人提供了基本收入。由于支出增加，葡萄酒游客对经济产生的影响尤其是高达50亿欧元，这使这个利基市场为71,846人创造了收入。在这个利润丰厚的市场中进行适当的投资可以帮助平衡地区经济差异并实现该国的可持续旅游业发展。葡萄酒游客显示出不菲的经济影响，达50亿欧元，这使这个利基市场创造了71,846人的收入。在这个利润丰厚的市场中进行适当的投资可以帮助平衡地区经济差异并实现该国的可持续旅游业发展。葡萄酒游客显示出不菲的经济影响，达50亿欧元，这使这个利基市场创造了71,846人的收入。在这个利润丰厚的市场中进行适当的投资可以帮助平衡地区经济差异并实现该国的可持续旅游业发展。