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Journey to the centre of the world: Google Maps and the abstraction of cybernetic capitalism
cultural geographies ( IF 1.786 ) Pub Date : 2020-03-01 , DOI: 10.1177/1474474020909478
Timothy Erik Ström 1
Affiliation  

Across human history, many cultures have produced different ‘centres of the world’, with cartography often being bound up in the construction and representations of this axis mundi. A contemporary manifestation of these ancient phenomena can be seen in Google Maps, the most popular world-map ever made. Google use surveillance to present various types of customized centres-of-the-world, with their global representation being automatically tailored for specific subjects. This study uses engaged theory to analytically separate the levels of abstraction inherent in these processes, connecting empiric observations with large-scale historic transformations, with a focus on subjective and material changes in relation to the capitalist world-system. It is argued that the automated, atomizing processes bound up in Google Maps serve to projects intensifying abstractions into everyday social practice, thus reconstituting how space and time are experienced, as well as being intimately bound up with intensifying processes of capital accumulation and social control.

中文翻译:

前往世界中心的旅程:Google地图和控制论资本主义的抽象

在整个人类历史上,许多文化产生了不同的“世界中心”,而制图学经常被束缚在该轴mundi的构造和表示中。这些古代现象的当代表现可以在有史以来最受欢迎的世界地图Google地图中看到。Google使用监视来呈现各种类型的定制世界中心,并根据特定主题自动调整其全球代表。这项研究使用参与理论来分析地分离这些过程中固有的抽象水平,将经验性观察与大规模历史性转变联系起来,重点是与资本主义世界体系有关的主观和物质变化。有人认为,自动化,
更新日期:2020-03-01
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